Posts in Trainings
I’d like to thank April Keating for inviting our agents to meet at her home to exchange ideas and talk about their listings.
God gave us two ears and one mouth, which one do you think He wants us to use more?
It’s rare when I use this column to voice my personal views.
Did you ever sit back, scratch your head and ask yourself, “why am I in this business?” This is a valid question when the showing agent cancels at the minute she is scheduled to arrive at your “Listing Agent must attend all showings” listing. Or when the home inspector discovers mold or radon on your listing that after 160 days on market finally got a contract. Why are we in this business? We’re in this business because we want to thrill and excite our customer with a new home and lifestyle and we get a rush every time we do.
One of the key components of Florida Home Realty’s company culture is that our agents help one another succeed.
Contact past buyers to remind them they can start saving on their home’s property taxes by filing for their Homestead Exemption.
Twice this week while on my way to work, the driver in the far left lane making a left turn while I was in the second left turn lane crossed in front of me to get themselves to the far right lane!
Even the most experienced listing agents have to carefully navigate their way through a multiple offer situation.
Take a deep breath, it’s still January. I know that some listings aren’t getting the showings we hoped for, but properties listed under $500,000 are getting showings and offers are being accepted.
So we were sitting around the office the other day talking about technology and how it has influenced the real estate business as well as everything else in our world. Amazon wants to deliver orders via drones, kids are ordering candy and toys by “asking Alexa”, and now you can even view a 3-D floor plan of a house, sign the contract, schedule the inspection and close the transaction without leaving your recliner! That may be the way of the future for investors who don’t want to make a house their home, but for the rest of us, making such a big investment and not physically seeing or getting a vibe of a home might seem ridiculous. By visiting the home and the neighborhood it’s in, we create in our minds the kind of life we want to live, we imagine ourselves entertaining family and friends, how we will decorate and even if our pets will like it. Studies abound about the psychology of purchasing a home and after researching, it all boils down to the emotion that is evoked by the actual experience of the home. The sights, the sounds, the smells inside and out generate emotions. Crazy stuff, like a room painted an ugly color can make people less likely to buy a house – even though a couple cans of paint can cheaply resolve the problem. Studies also proved that sellers living in their home while on the market are more likely to think the value of their property is far greater than what the actual market will bear. Sound familiar? Better schools or smaller kitchen? Longer commute or less square footage? Walk to shopping and services or privacy and space? Experienced real estate agents know there is a lot of emotion involved in the selling or buying a property and the value they bring to “ground” their customers is priceless. They bring logic to the table, respectful of the emotions of the buyer or seller and can help them make better business decisions.