Posts in Sellers

Selling Your Home Furnished: Factors to Consider
Selling Your Home Furnished: Factors to Consider
Better Homes & Gardens Real Estate - Pristine February 9, 2017
It’s not uncommon to find a completely furnished house on the market here in Southwest Florida.
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Psychology of Selling
Psychology of Selling
Better Homes & Gardens Real Estate - Pristine January 17, 2017
So we were sitting around the office the other day talking about technology and how it has influenced the real estate business as well as everything else in our world.  Amazon wants to deliver orders via drones, kids are ordering candy and toys by “asking Alexa”, and now you can even view a 3-D floor plan of a house, sign the contract, schedule the inspection and close the transaction without leaving your recliner!  That may be the way of the future for investors who don’t want to make a house their home, but for the rest of us, making such a big investment and not physically seeing or getting a vibe of a home might seem ridiculous.  By visiting the home and the neighborhood it’s in, we create in our minds the kind of life we want to live, we imagine ourselves entertaining family and friends, how we will decorate and even if our pets will like it.   Studies abound about the psychology of purchasing a home and after researching, it all boils down to the emotion that is evoked by the actual experience of the home.  The sights, the sounds, the smells inside and out generate emotions.  Crazy stuff, like a room painted an ugly color can make people less likely to buy a house – even though a couple cans of paint can cheaply resolve the problem.  Studies also proved that sellers living in their home while on the market are more likely to think the value of their property is far greater than what the actual market will bear.  Sound familiar?  Better schools or smaller kitchen?   Longer commute or less square footage?  Walk to shopping and services or privacy and space?   Experienced real estate agents know there is a lot of emotion involved in the selling or buying a property and the value they bring to “ground” their customers is priceless.  They bring logic to the table, respectful of the emotions of the buyer or seller and can help them make better business decisions.
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DIY Home Staging
DIY Home Staging
Better Homes & Gardens Real Estate - Pristine December 22, 2016
Selling or buying a property is possibly one of the biggest investments anyone could make.
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Selling During the Holidays
Selling During the Holidays
Better Homes & Gardens Real Estate - Pristine December 8, 2016
  It’s the time of year that calendars are packed with holiday parties, budgets are strained by gift-giving and depending on your location the roads are covered in freshly fallen snow.
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When Your Listing’s Not Selling
When Your Listing’s Not Selling
Better Homes & Gardens Real Estate - Pristine October 25, 2016
I hear it often. “I can’t figure out why my listing isn’t selling!” There are usually 3 reasons why a listing isn’t selling: price, exposure or appeal.   The next time you visit the listing take a look from a buyer’s perspective.
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More Choices, Great Prices for Buyers
More Choices, Great Prices for Buyers
Better Homes & Gardens Real Estate - Pristine September 20, 2016
  The August 2016 Real Estate Market Reports released for the Southwest Florida area showed consistent performance for the summer with more inventory for buyers to choose from.  Inventory as reported by the Naples Area Board of Realtors (NABOR) increased by 36% compared to last August and the Bonita Springs Estero Area Board of Realtors (BEAR) was up by 47%.
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Give Your House an End-of-Summer Makeover!
Give Your House an End-of-Summer Makeover!
Better Homes & Gardens Real Estate - Pristine September 15, 2016
Good-bye summer! The holiday season is approaching and many sellers wonder if they should decorate their house during fall holidays while its on the market.
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Ten Moving Tips For Buyers
Ten Moving Tips For Buyers
Better Homes & Gardens Real Estate - Pristine September 13, 2016
You bought or sold the house, closing is weeks away, you’ve provided your mortgage lender with all the pertinent information and inspections are complete.  NOW you have to focus on getting ready to move.   If you’re moving across town and have strong friends to help and drive the u-haul, great!  If you are moving across the country, you may be adventurous enough to rent a u-haul and drive it yourself, or there are moving companies that will bring the truck to your door, you load it and a professional driver delivers it to your new home for you to unload.   However, if you are moving long distance and have a lot of possessions, you probably will hire professional movers.  Of the 1100 businesses the Better Business Bureau watches, movers are ranked 14th in the number of complaints, so do your research.    Create a moving checklist (you can find one on-line) to plan a timeline of events in advance.  Items that you plan to sell should be placed on various websites like Craigslist at least six weeks prior to moving.   Donate or give to friends and neighbors other items you don’t plan to sell but won’t be needed in your new home.  Protect critical photos and files using a portable drive that you carry with you or upload to a free cloud server such as Dropbox or Google Drive.  Hand carry valuables and important documents in the car or carry-on bag.
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Six Issues To Take Seriously After A Home Inspection.
Six Issues To Take Seriously After A Home Inspection.
Better Homes & Gardens Real Estate - Pristine August 31, 2016
OK, homebuyers- You love the house, but the inspection turns up with problems.
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Dealing With Multiple Offers
Dealing With Multiple Offers
Better Homes & Gardens Real Estate - Pristine August 30, 2016
 In the past few days we have seen an increase in showings as well as offers coming in.
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5 Tips for Writing Real Estate MLS Remarks
5 Tips for Writing Real Estate MLS Remarks
Better Homes & Gardens Real Estate - Pristine August 9, 2016
  We've all been there.  We got the listing, took the photos and we're ready to enter into the MLS.  So now's the time to put your copywriter hat on and start composing words that will be viewed by thousands of people and hopefully make them want to inquire about your listing.  What do you say that will make your listing stand out?   Be Specific.  Include brand name on appliances, size and color of the tile and granite, etc.  Buyers know what they are looking for so give them as many details as possible.      Trigger their Imagination.  Don't just say screened in lanai, create a visual picture like "enjoy your morning coffee on the screened in lanai" or "the cook of the house will appreciate the gourmet kitchen and large island workspace."  Something that makes them mentally place themselves in the house.
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