Posts in Real Estate News

Psychology of Selling
Psychology of Selling
Better Homes & Gardens Real Estate - Pristine January 17, 2017
So we were sitting around the office the other day talking about technology and how it has influenced the real estate business as well as everything else in our world.  Amazon wants to deliver orders via drones, kids are ordering candy and toys by “asking Alexa”, and now you can even view a 3-D floor plan of a house, sign the contract, schedule the inspection and close the transaction without leaving your recliner!  That may be the way of the future for investors who don’t want to make a house their home, but for the rest of us, making such a big investment and not physically seeing or getting a vibe of a home might seem ridiculous.  By visiting the home and the neighborhood it’s in, we create in our minds the kind of life we want to live, we imagine ourselves entertaining family and friends, how we will decorate and even if our pets will like it.   Studies abound about the psychology of purchasing a home and after researching, it all boils down to the emotion that is evoked by the actual experience of the home.  The sights, the sounds, the smells inside and out generate emotions.  Crazy stuff, like a room painted an ugly color can make people less likely to buy a house – even though a couple cans of paint can cheaply resolve the problem.  Studies also proved that sellers living in their home while on the market are more likely to think the value of their property is far greater than what the actual market will bear.  Sound familiar?  Better schools or smaller kitchen?   Longer commute or less square footage?  Walk to shopping and services or privacy and space?   Experienced real estate agents know there is a lot of emotion involved in the selling or buying a property and the value they bring to “ground” their customers is priceless.  They bring logic to the table, respectful of the emotions of the buyer or seller and can help them make better business decisions.
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New Home Permits Activity
New Home Permits Activity
Better Homes & Gardens Real Estate - Pristine October 11, 2016
A recent report from Land Solutions Inc. shows a modest slow down in the number of single family home permits issued in Lee and Collier counties for the year.
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Do Open Houses Really Work?
Do Open Houses Really Work?
Better Homes & Gardens Real Estate - Pristine September 7, 2016
It’s Sunday morning. Friends call to ask you to join them for brunch or maybe your team is kicking off at 1:00 and you’re invited to watch the game.
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July’s Real Estate Market Report Preview
July’s Real Estate Market Report Preview
Better Homes & Gardens Real Estate - Pristine August 16, 2016
 July saw a dramatic 51% increase in condominium inventory compared to last year.
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5 Tips for Writing Real Estate MLS Remarks
5 Tips for Writing Real Estate MLS Remarks
Better Homes & Gardens Real Estate - Pristine August 9, 2016
  We've all been there.  We got the listing, took the photos and we're ready to enter into the MLS.  So now's the time to put your copywriter hat on and start composing words that will be viewed by thousands of people and hopefully make them want to inquire about your listing.  What do you say that will make your listing stand out?   Be Specific.  Include brand name on appliances, size and color of the tile and granite, etc.  Buyers know what they are looking for so give them as many details as possible.      Trigger their Imagination.  Don't just say screened in lanai, create a visual picture like "enjoy your morning coffee on the screened in lanai" or "the cook of the house will appreciate the gourmet kitchen and large island workspace."  Something that makes them mentally place themselves in the house.
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Home Sales Increase in June
Home Sales Increase in June
Better Homes & Gardens Real Estate - Pristine August 3, 2016
  NAR Chief Economist Lawrence Yun releases June 2016 Existing-Home Sales figures.
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Good News On Closing Disclosures
Good News On Closing Disclosures
Better Homes & Gardens Real Estate - Pristine August 2, 2016
  Isn't it frustrating when you are not able to review the Closing Disclosure prior to closing?  Last October 3rd, the Closing Disclosure replaced the HUD-1.  Prior to that date, REALTORS® reviewed and explained the HUD-1 with their Buyer or Seller.  The process eliminated many problems in advance of the closing date.   After the Consumer Finance Protection Bureau (CFPB) introduced the Know Before You Owe initiative, lenders and closing agents could not provide the Closing Disclosure to Realtors due to privacy concerns.   On Friday, the CFPB announced they are revising that rule stating, "The Bureau understands that it is usual, accepted, and appropriate for creditors and settlement agents to provide a closing disclosure to consumers, sellers, and their real estate brokers or other agents."  Once the proposed change takes effect it will allow REALTORS® to continue to provide the professional service their customers expect.   Three other changes to the closing procedures will allow housing finance agencies to charge recording fees and transfer taxes without losing existing exemptions for disclosure requirements, extend the Know Before You Owe requirements to transactions involving co-op units and restore treatment of finance charges to the way they were treated prior to the Know Before You Owe changes.   Written By: Kathy Zorn
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The Latest Trend Entering The Open House Scene
The Latest Trend Entering The Open House Scene
Better Homes & Gardens Real Estate - Pristine July 28, 2016
Ever think about showing potential buyers, agents, and the world your new listing via Facebook Live?
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Our Broker Kathy Zorn Analyzes The Second Quarter
Our Broker Kathy Zorn Analyzes The Second Quarter
Better Homes & Gardens Real Estate - Pristine July 27, 2016
Naples, Fla. (July 21, 2016) - As Collier County's resale housing inventory levels continue to outpace last year's levels, median closed sale prices for homes over $300,000 remain fairly unchanged.
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Connect with Out-of-Town Buyers Before They Arrive
Connect with Out-of-Town Buyers Before They Arrive
Better Homes & Gardens Real Estate - Pristine July 26, 2016
It's the dog days of summer folks!  Things are a little slower, traffic is light, the phone took the day off and you're probably looking at your bank account and going "uh,oh!  Gotta go to work!"  Well, turn up the fan and let's get started!
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Before Listing Your Property
Before Listing Your Property
Better Homes & Gardens Real Estate - Pristine July 20, 2016
Plan on selling your property? Before you list, think of increasing your property value with these quick simple improvements.   Clean up & clear out!
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