Technology is driving the real estate business!


 One of the key components of Florida Home Realty’s company culture is that our agents help one another succeed. I smile to myself when I hear agents exchanging marketing ideas or sharing a resource as I walk by the cyber cafe.  Experienced agents start sharing information with newer agents who are more tech savvy, so both are learning from each other.  Conversations are flowing and soon, our agents will be able to communicate not only through the intra-office email for promotion of their properties and open houses, but a FHR “group chat forum” will be available for all our agents – even if they don’t make it to the office.

Technology helps us to be more efficient in our real estate business. With a completed file in appfiles, you can be approved for same day pay.  We can electronically deposit your commission.  The lead capture website we use has a great CRM that reminds you to contact your customers and with our mobile app, you can share it with your prospects and when they share it with their friends, the leads come directly to you.  We’re offering classes on role playing and scripts, contracts, business planning and social media tips.  What other 100% commission office offers that?   Florida Home Realty is the new hybrid 100% commission model.  Take advantage of what we offer to build your business and earn more. 

Are you promoting new construction opportunities on your website? A lot of agents are using  Formerly known as Agent Shield, this widget is placed on your personal website and allows your prospects to learn about the new developments in the area and when they register through your site, you capture the lead.   Another company offering this is  Explore both of these options for yourself and capture the new construction buyer as a protected lead with the developers of the various communities.  And the best part?  It doesn’t cost you anything. 

Real estate is a technology driven business and yet the personal relationships we develop with our customers, prospects and other agents is the heart of how business is really done. So continue using the technology but keep those conversations flowing!

Written By: Kathy Zorn

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