5 Tips for Writing Real Estate MLS Remarks


We've all been there.  We got the listing, took the photos and we're ready to enter into the MLS.  So now's the time to put your copywriter hat on and start composing words that will be viewed by thousands of people and hopefully make them want to inquire about your listing.  What do you say that will make your listing stand out?  

  1. Be Specific.  Include brand name on appliances, size and color of the tile and granite, etc.  Buyers know what they are looking for so give them as many details as possible.  


  1. Trigger their Imagination.  Don't just say screened in lanai, create a visual picture like "enjoy your morning coffee on the screened in lanai" or "the cook of the house will appreciate the gourmet kitchen and large island workspace."  Something that makes them mentally place themselves in the house.


  1. Use words to identify the location.  Make it easy for people to think "oh yeah!  I know where that is."  For example, "minutes to Coconut Point Mall, 15 minutes from the SWFL International Airport," gives a pretty good focus as to where the location is instead of saying it's close to shopping, restaurants and airport.  


  1. Use words that work! Did you know that the words 'Motivated Seller' will slow the sale of the listing by 10%?  Use words like Landscaping, Beautiful, Gorgeous and increase the sale by 15%!


  1. Edit and Revise. Read the copy out loud and if it sounds awkward when you read it, the consumer will find it the same.  Be sure to check your grammar, spelling and make certain that your sentences are complete and make sense.       


Written By: Kathy Zorn

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