The Latest Trend Entering The Open House Scene

Ever think about showing potential buyers, agents, and the world your new listing via Facebook Live?


Live streaming is hot right now and with Facebook Live’s growing popularity, it’s definitely something realtors should move onto. Think about the ability to create virtual open houses on a platform where many real estate agents already have a foothold for potential buyers. The ability to create a live, virtual open house is unprecedented: realtors who use this free marketing tool will be seen as hip and tech-savvy by their clientele. Facebook is a platform where you already have a large audience, so all you need to do is press a button and your virtual open house will be live. 

Another great benefit of utilizing Facebook Live is the ability to actually host a live Q&A session! Potential buyers will be able to view the house remotely and ask relevant questions that the realtor can respond to in real time. This technology allows you to show your real estate prospects that you're being transparent with your audience and showing them there’s a real person behind the blog content, email newsletters, and print advertising.  

Using Facebook to do live, virtual open houses is a monumental move for real agents. So, I challenge you to start experimenting with these free platforms to bring value and to make that sale. Go live!

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