Selling During the Holidays
It’s the time of year that calendars are packed with holiday parties, budgets are strained by gift-giving and depending on your location the roads are covered in freshly fallen snow. But the holiday season also bares a few brave house-hunters.
Try these tips to get buyers in the right spirit when viewing your listing:
- Create a cozy vibe. The less-is-more mantra of home staging may tempt you to forgo holiday cheer this year. But a few subtle touches like a bowl of pinecones, an evergreen wreath, or a pot of cider simmering on the stove can create a warm and festive feeling in your home.
- Accentuate the positive. Too many trimmings may distract buyers, but the right accessories can draw attention to your home’s best features. Dangle mistletoe in an arched doorway, or display your menorah on the ledge of a bay window; just don’t block a beautiful view with stick-on snowflake decals or clutter an elegant fireplace with personalized stockings.
- Go light on lights. Step away from the inflatable snowman. One man’s “merry” is another man’s “tacky,” so tone down any garish light displays while your home is on the market. Instead, use simple string lighting to play up your home’s architecture.
- Be an equal-opportunity decorator. Leave the life-sized Nativity scene in storage this year, because overly religious flourishes may be off-putting to some buyers. You want to keep neutrality throughout, so you can attract any type of buyer.
- Mind the tree. A tall Christmas tree can help, but make sure the wide base won’t overwhelm the floor space. If your living area is on the small side, save space with a skinny tree. Swap the gaudy heirloom ornaments and trim your tree in a cohesive theme such as icicle lights and silver tinsel, for example, or blue and gold glass balls.
- Clear the clutter. A few decorations can stir the holiday spirit, but don’t feel obliged to hang every last ornament. You still want each space to look as spacious as possible. Limit yourself to a few hints of holiday flair, but stash the rest in storage for now. If you start to miss your Santa figurines, just remember that with a little luck, you’ll be celebrating next year’s holidays in a new home. And you can decorate that place any way you please.